AnswerThePublic: find the questions your audience asks and turn them into content

As a source of inspiration, AnswerThePublic is still pleasant to use. One search brings up phrasings you would never have thought of, and that is often where the best long-tail topics or FAQ questions come from. The question wheels also speak to clients: more than one agency uses them to illustrate a content recommendation.

You do need to know what you are looking at, though. Autocomplete suggestions show what people type, not how often they type it: the volumes and costs per click displayed are estimates from third-party data providers, to be cross-checked with Google’s Search Console or Keyword Planner. And the raw material is nothing exclusive: you can also get it, more slowly, from the search bar itself or from similar tools. The value of the tool lies mostly in its presentation and the time it saves, a little less so now that most SEO suites offer their own “questions” tab.

Since its acquisition by NP Digital, AnswerThePublic has grown mainly on the artificial intelligence side, with ChatGPT and Gemini answers and an automated writing module. The former add a useful angle for anyone interested in visibility in AI assistants; the latter is just one more article generator, whose output needs a careful edit.

Billing deserves more attention than the tool itself. The seven-day free trial turns into a paid subscription if you don’t cancel in time, annual plans are pushed with one limited-time promotion after another, and no purchase is refunded. Before subscribing, it is wise to note the end date of the trial and double-check the plan you picked.