Digital marketing agency: get found on Google and cited by AI
Sluak brings two skills together: search optimization, SEO and GEO, so customers find you on Google and in AI assistants’ answers, and websites built to turn those visits into inquiries. One team, working in English, French, Spanish and Russian.
Our expertise: visibility and websites
Search brings visitors; your website wins them over. We handle both, so one never holds the other back.
Search: SEO and GEO
- SEO agencySEOOngoing work on technical health, content, links and measured results.Learn more
- SEO auditAuditWhere your site stands, what holds it back and a prioritized action plan.Learn more
- GEO agencyAIGet cited by ChatGPT, Gemini, Perplexity and other AI assistants.Learn more
- Local SEOLocalStand out in Google Maps and in “near me” searches.Learn more
Website design
- Website design servicesWebFrom planning to launch, a website shaped around your business.Learn more
- Small business websiteBusinessPresent your business, build trust and receive inquiries.Learn more
- Ecommerce websiteEcommerceA clear catalog, simple checkout and orders you can track.Learn more
- Website redesignRedesignModernize your website without losing the traffic you already have.Learn more
Search engine optimization
Technical health, content and authority: the foundation of lasting visibility on Google.
SEOGEO · AI search
Become the source ChatGPT, Gemini and Perplexity cite when your customers ask them.
GEO
The tools we use every day, tested and compared
See all tools
Your brand in AI answers
More and more questions go to an AI assistant instead of a search engine. The assistant answers directly and cites a few sources: if your website is not one of them, you are not part of the answer.
GEO, or Generative Engine Optimization, makes your pages easy for these assistants to understand and cite: verifiable facts, structured content and a presence on the sources they rely on. We track their answers to the questions your market asks.
Assistants we query
- ChatGPT
- Gemini
- Claude
- Perplexity
- Mistral
- DeepSeek
Which company should I hire for a kitchen remodel in Austin?
Several Austin contractors publish their timelines and past projects. Your company walks through its process step by step and offers an online quote.
Cited sources
- yoursite.comCited
- contractor-directory.comCited
- competitor.comNot cited
An international agency, in your language
Sluak works with businesses in the United States, the United Kingdom, France and Spain, as well as Russian-speaking markets. Every website and every piece of content is written by native speakers, using the words your customers actually search for in their country. And to rank one website in several countries and languages, we structure each version so Google shows the right one to every visitor.
- New YorkEnglish (US)
- LondonEnglish (UK)
- ParisFrançais
- MadridEspañol
Our process, in four steps
The same approach for search and for websites: understand before acting, then measure what changes.
Understand
A first conversation about your business, your customers and your goals, then a review of your website and your competitors.
Prioritize
A written action plan, ranked by impact and effort: you know what will be done, in what order and why.
Deliver
Technical fixes, content, new pages or a complete website: the work is done and delivered live.
Measure
Tracking of rankings, traffic, AI citations and inquiries received, with regular check-ins to adjust.
The right tools for SEO and GEO
We test the tools of the trade and publish detailed reviews: features, pricing and user feedback, so you can choose quickly.
- SemrushSEO suites
Semrush is one of the most popular online tools (SaaS) for analyzing how visible a website is.→ - Google Search ConsoleAnalytics and reporting
Google Search Console shows how Google sees a website: the searches that bring it up in the results, clicks and impressions, average position, but…→ - Google AnalyticsAnalytics and reporting
Google Analytics is the web analytics tool you install on a website to find out where visitors come from, what they do there and which of them end up…→ - AhrefsSEO suites
When an SEO wants to understand why a competitor outranks them on Google, Ahrefs is often where they go looking for the answer.→ - Screaming FrogTechnical audit
Screaming Frog SEO Spider is software you install on your computer that crawls a website page by page, the way Googlebot would, and builds a complete…→ - Peec AIAI visibility tracking
A prospect asks ChatGPT, Gemini or AI Mode which software to choose, which shoe brand to buy or which agency to call, and nothing guarantees your name…→
Understand search and AI
Guides, definitions and curated news: what we learn on the job, explained simply.
- GEO fundamentalsArticle
GEO, or generative engine optimization, means making a brand visible in the answers of AI tools like ChatGPT, Gemini, Perplexity or Google's AI…→ - AI glossaryArticle
Fine-tuning, RAG, tokens, agents, AGI: the vocabulary of artificial intelligence is showing up in meetings, quotes and contracts, often without…→ - The most used SEO toolsRanking
Google Search Console, Google Analytics and Semrush take the top three spots in the 2026 Sluak ranking.→ - SEO KPIsArticle
An SEO KPI (key performance indicator) is a metric chosen to tell whether search engine optimization is hitting its goal: more visibility, more…→
Let’s talk about your project
Tell us about your business and what you expect from your website: we will get back to you to discuss it and suggest next steps.